United Rentals Extends Partnership with ABC’s “Extreme Makeover: Home Edition” for 2010-2011 Season

Greenwich, CT -


United Rentals (NYSE:URI) today announced that it has renewed its partnership with “Extreme Makeover: Home Edition” for the upcoming season. The Emmy award-winning television show will begin building more new homes for worthy families this month, in preparation for the premiere of Season 8 on ABC in September.

The 2010-2011 season marks the fourth consecutive year that United Rentals has served as the preferred construction equipment supplier for “Extreme Makeover,” which relies on local contractors and community volunteers to build a house in just seven days. United Rentals’ integrated approach to customer service mobilizes the resources of more than 550 branches, a key benefit to Extreme Makeover as the show travels across the country.

Michael Kneeland, chief executive officer of United Rentals, said, “We are very pleased to once again support Extreme Makeover in raising the profile of volunteerism in America. Our employees take this partnership to heart – they find ways to solve equipment needs at even the most rural sites or when a call comes in at midnight. The race against time is intense, but the quality of service we provide is very similar to the ‘extreme’ commitment we show our customers every day.”

The latest build benefits the Lutz family of East Setauket, N.Y., who were astounded to find out that Extreme Makeover had chosen them to receive a brand new home. The United Rentals branch in Flushing, N.Y., has organized the delivery of more than 70 pieces of equipment to the site, said Harry Scardigno, branch manager.

Commenting on the partnership, Diane Korman, “Extreme Makeover: Home Edition” Senior Producer, said, “Over four years and more than 4,500 pieces of equipment, United Rentals has come through for us every time, despite the challenges of weather, timing and logistics. Their professionalism in serving these jobsites shows that we made the right choice in relying on United Rentals for our equipment needs.”

The episode featuring the Lutz family will air on ABC’s “Extreme Makeover: Home Edition” on a date to be announced. A gallery of previous Extreme Makeover: Home Edition projects featuring United Rentals equipment can be found on the Community Support page of the company’s website: unitedrentals.com.

About United Rentals

United Rentals, Inc. is the largest equipment rental company in the world, with an integrated network of 562 rental locations in 48 states, 10 Canadian provinces and Mexico. The company’s approximately 7,500 employees serve construction and industrial customers, utilities, municipalities, homeowners and others. The company offers for rent approximately 3,000 classes of equipment with a total original cost of $3.7 billion. United Rentals is a member of the Standard & Poor’s MidCap 400 Index and the Russell 2000 Index® and is headquartered in Greenwich, Conn. Additional information about United Rentals is available at unitedrentals.com.

About ABC-TV’s “Extreme Makeover: Home Edition”

The Emmy award winning reality program “Extreme Makeover: Home Edition,” now in its 8th season, is produced by Endemol USA, a division of Endemol Holding. It is executive-produced by Brady Connell and George Verschoor. David Goldberg is Chairman, Endemol North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.


Kathy Landis
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