We collect the following personal information and may have collected such information in the past 12 months:

• Identifiers, which include your name, postal address, email address, unique personal identifiers, online identifiers, IP address, account name, driver’s license number*, social security number*, vehicle identification number and other similar identifiers. We collect identifiers such as name, address and contact information in order to provide you with our products and services. We may also collect your driver’s license* in connection with the use of certain products. In addition, we obtain identifiers such as user name or ID*, passwords* and similar credentials when you create an account with us to access our services or when you communicate with us via social media, as well as your IP address and unique device identifiers when you visit our websites or use our mobile apps.
• The following categories of personal information described in California Civil Code § 1798.80(e): (1) the Identifiers listed above; (2) signature, (3) telephone number, (4) payment information* (which may include bank account number and/or credit or debit card number), (5) automobile insurance policy number, (6) information obtained in connection with a credit check (if applicable in connection with services obtained from us), including financial information and education, employment and employment history.
• Commercial information, including records of products and services obtained from United Rentals and information about your purchasing preferences.
• Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with our websites, mobile apps and advertisements.
• Geolocation data* in the form of the location of our rental equipment and devices. This includes the geolocation of the rental equipment and devices during your use of them.
• Audio information from calls made to our customer service centers or local stores, which may be recorded, video information in the form of CCTV at our local storefronts and electronic information in the form of Internet or other electronic network activity information as described above.
• Professional or employment-related information, in the form of business contact information and as noted above in connection with credit checks performed in connection with certain services.
• Inferences drawn from (1) the information we collect when you visit our Sites or use our mobile apps when you use our products or services, including our training academy, (2) information we collect, including through third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet) and (3) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third parties in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, predispositions, behavior and attitudes.
• Information provided in response to surveys.
• Information provided when submitting any reviews or comments regarding our products or services.

The information marked with an asterisk (*) above is considered “sensitive information” under the California Consumer Privacy Act. Unless otherwise stated, we intend to retain the above information for as long as reasonably necessary to complete the purpose(s) for which the personal information was collected.

We collect personal information that you provide to us, including information you submit to us when you use the Sites or our mobile apps, rent equipment or purchase other services from us. As you navigate through and interact with the Sites or use mobile apps, we may use automatic data collection technologies to collect certain information about your equipment, online activities and browsing actions and patterns. We may collect this information directly or through third parties, including operating systems and platforms, social networks, internet service providers, data analytics providers or advertising networks.

The technologies we use for automatic data collection on the Sites or our mobile applications include cookies and web beacons. A cookie is a small text file placed on your device. A web beacon is a small electronic file (e.g., clear gifs, pixel tags and single-pixel gifs) with a unique identifier that is used to understand browsing activity. We use data collected through these technologies, which we may supplement with other information such as location, to help us improve the Sites and to deliver a better and more personalized service.

Third-party cookies. Some content or applications on the Sites, including advertisements, are served by third parties, including advertisers, ad networks and servers, content providers, social media networks and application providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use the Sites. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. We do not control these third parties' tracking technologies . For more information about these technologies, you should contact the responsible provider directly or visit their privacy policy pages. Please see Cookies for a list of our advertising partners. For information about how to manage or opt out of targeted advertising, please see How to Exercise These Rights or Contact Us for details on how to contact our Privacy Officer.

Linked Sites. The Sites may include links to other websites or content that belong to third parties. We are not responsible for personal information that you voluntarily disclose to such third parties and we are not responsible for third party websites, content, or services. You should review the privacy policies associated with those third parties.

We may use personal information we collect to:

• Provide you with the Sites as well as with information, products or services that you request from us.
• Complete transactions, including your rental or purchase of products and services.
• Provide customer and account services, such as notices regarding products and services or your account/subscription, including expiration and renewal notices.
• Comply with applicable laws, cooperate with investigations by law enforcement, and/or pursue our legal rights, including performing and enforcing our contractual obligations and rights, such as billing and collection.
• Evaluate and improve our products and services and/or develop new products or services.
• Tailor our marketing and advertising to you.
• We may also use your personal information to contact you about our own and third-parties' goods and services that may be of interest to you. If you do not want us to use your information in this way, please contact our Privacy Officer (see How to Exercise These Rights or Contact Us below for details on how to contact our Privacy Officer).

We may disclose aggregated information about our users and information that does not identify any individual, without restriction.

We may disclose personal information as described in this Policy to the following:

• Our subsidiaries and affiliates.

• Contractors, service providers and other third parties we use to support our business and provide you with our products and services. These include but are not limited to companies that process, store or transmit credit card information and who are bound by contractual obligations to keep personal information confidential and secure, and to use it only for the purposes for which we disclose it to them.

• Our customers in connection with services we provide to them, including information related to driver and operator behaviors that occur during the use of the rented or purchased equipment.

• As noted in our Rental and Service Terms, telematics data may be available to subsequent users of equipment.

• Buyers or other successors in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding in which personal information held by us is among the assets transferred.

• Government entities or other parties to comply with court order, law or legal process, including responding to a government, court or regulatory request.

• Government entities, third-party cybersecurity experts or other parties as necessary and appropriate to ensure the security and integrity of our networks, or otherwise protect the rights, property or safety of United Rentals, our customers or others.

• Third-party entities to enforce or apply our terms of use and other agreements or otherwise protect or assert our legal rights, including for billing and collection purposes.

We may also disclose your personal information with your consent or for any other purpose disclosed by us when you provide the information.

We may also share your personal information with data analytics providers for the purpose of targeted advertising. For information about how to manage or opt out of this, please see How to Exercise These Rights or Contact Us, below.

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. You can learn more about cookies and how to manage them at http://www.allaboutcookies.org and http://www.youronlinechoices.eu.

• Promotional Offers from United Rentals. If you do not wish to have your personal information used by United Rentals to promote our own or third parties' products or services, you can opt-out by contacting our Privacy Officer (see How to Exercise These Rights or Contact Us below for details on how to contact our Privacy Officer). If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions. This opt out does not apply to information provided to United Rentals as a result of a product purchase, warranty registration, product service experience or other transactions.

• Targeted Advertising. If you do not want us to use information that we directly or indirectly collect or that you provide to us to deliver our advertisements according to our advertisers' target-audience preferences, you can opt-out by contacting our Privacy Officer (see How to Exercise These Rights or Contact Us below for details on how to contact our Privacy Officer). For this opt-out to function, you must have your browser set to accept browser cookies. If you have any questions or concerns, please contact our Privacy Office (see Contact Us below for details on how to contact our Privacy Officer).

The content of the Site is not targeted to or intended for children under 13 years of age. United Rentals does not market products or services to this age group and does not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Site or on or through any of its features or register on the Site, make any purchases or rentals through the Site or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact our Privacy Officer (see Contact Us below for details on how to contact our Privacy Officer).

Residents of California, Virginia, Colorado, Utah and Connecticut may have the right to: (1) know what personal information we collect, use, disclose, and sell; (2) request that we delete your personal information; (3) access and obtain a copy of your personal information that we collect; (4) request correction of inaccurate personal information; (5) opt out of targeted advertising; or (6) limit the use and disclosure of certain sensitive information. In addition, we may not discriminate against you for exercising any of your rights. We will honor your request to the extent required by applicable law and will make a good faith effort to honor your request in all other cases.

If you disagree with our response to your request, you may appeal the request by submitting supporting documentation to [email protected].

With respect to deletion requests, we cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you have a UnitedRentals.com account, you can review and change your personal information by logging into the Site and visiting your account profile page and updating your information. Please note that this will not update your customer account with us; this will only update your Site account. If you would like to update your customer account with us, please follow the instructions (How to Exercise These Rights), below.

You may request to exercise the foregoing rights by:

• Emailing us at [email protected]

• Calling us at 203.618.7342

• Writing to us at Privacy Officer, General Counsel’s Office, United Rentals, Inc, 100 First Stamford Place – Suite 700 Stamford, CT 06902

Please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights, as required or permitted by law. We may limit our response to your exercise of the above rights as permitted by law.

You may designate an authorized agent to exercise the foregoing rights on your behalf. An agent may be an individual or a business entity registered with your Secretary of State. To designate an authorized agent, you must provide the agent with written permission to submit the request. We may still require you to verify your identity directly (subject to certain exceptions). We may refuse a request if the agent does not provide adequate proof of their authorization.

When we share information for purposes of targeted advertising or advertising networks, such sharing may be considered a “sale” of information under some state laws.  You may request to opt out of such sharing of information.

Please note that our Sites and mobile apps are not designed to respond to "do not track" requests from Web browsers.

We have implemented measures designed to secure your information. For example, we require our payment processing merchants to comply with the Payment Card Industry Data Security Standards. Moreover, we require that any third parties that process your information on our behalf comply with a comprehensive set of security requirements. For more information on these requirements, please visit https://www.unitedrentals.com/legal/msa-data-processing-terms. However, we cannot guarantee that your personal information will never be disclosed in a manner inconsistent with this Privacy Policy (for example, as a result of unauthorized acts by third parties that violate applicable law or relevant Web policies).

You may need to register for an account to use all or part of our services. When you do, you will be asked to select a password to help protect your information. These passwords help us verify your identity before granting access or making corrections to any of your personal information. You should never disclose your password to anyone and you should not use the same password for other websites. We will never ask you for your password in an unsolicited phone call or e-mail. You are responsible for maintaining the secrecy of your passwords and account information

We may make changes to this Policy from time to time. When we make material changes to this Policy, we will post a link to the revised Policy on the homepage of our Sites, and if you have registered for any of products or services or have an account with us, we may also inform you though a communications channel that you have provided. The date the Policy was last revised is identified at the bottom of the page. Any changes to this Policy will become effective upon posting of the revised Policy on the Sites.

If you have any questions or comments about this Privacy Policy or our privacy practices, please contact us by:

• Emailing us at [email protected]

• Calling us at 203.618.7342

• Writing to us at Privacy Officer, General Counsel’s Office, United Rentals, Inc, 100 First Stamford Place – Suite 700 Stamford, CT 06902

Please be sure to include your full name, address, telephone number and e-mail address so that we may reach you with a response.

If you are a resident of the European Economic Area (“EEA”), the following additional provisions apply to how we treat your personal information. The provisions of this EEA Addendum prevail over conflicting provisions in the Privacy Policy.

1. How We Use Information

We use the following legal bases for the processing of your personal information:

• Compliance with a legal obligation.
   
• Performance of a contract or to take steps to enter into a contract with you.
   
• Our legitimate business interests such as fraud prevention, marketing, or improvement of our products and services.
   
• Your consent, in certain instances.

2. Data Retention

Your personal information will not be stored for longer than necessary for the purposes for which they were collected or as required by our legal and regulatory obligations. Our retention policies reflect applicable local statute of limitation periods and legal requirements.

3. International Transfers

We may transfer your personal information to countries that have not been found by the European Commission to provide adequate protection. Where such transfers occur, we take measures to ensure personal information receives adequate protection such as through contractual measures (such as standard contractual clauses).

4. Your Personal Information Rights

In connection with your personal information rights, you have the following rights:

Access, Correction and Erasure Requests: You have the right to:

• ask us to confirm whether we are processing your personal information
   
• receive information on how your data is processed
   
• obtain a copy of your personal information
   
• request that we update or correct your personal information
   
• request that we delete personal information in certain circumstances

Withdrawal of Consent. Where processing your personal information is based on your consent you may withdraw this consent at any time; the withdrawal of the consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Right of Objection and Restriction. You may object on grounds relating to your particular situation to our processing of your personal information based on our legitimate business interest, including profiling, and to the sending of marketing communications. You may also request that we place restrictions on our processing of your personal data while we are processing your request or challenge pertaining to the accuracy of your personal information or the lawfulness of the processing of your personal information and our legitimate interests to process this information, or if you need the personal information for litigation purposes.

Data Portability. You may request that we provide you or a third party that you designate with certain of your personal information in a commonly used, machine readable format. Please note, however, that data portability rights apply only to personal information that we have obtained directly from you and only where our processing is based on consent or the performance of a contract.

You may exercise these rights free of charge. However, we may charge a reasonable fee or refuse to act on a request if it is manifestly unfounded or excessive, such as because of its repetitive nature. In some situations, we may refuse to act or impose limitations on your rights, as permitted by law. If you wish to exercise any of these rights or have any complaints, please contact our Privacy Officer (see Contact Us above for details on contacting our Privacy Officer). You also have the right to file a complaint with the relevant data protection authority.

5. Cookies

We use the following cookies:

• Strictly Necessary. Cookies that are necessary for the website to function and that enable you to navigate and use features. The strictly necessary cookies that we use include Google Tag Manager, session/single sign-on and user experience cookies.
   
• Analytics. We may use the following cookies to gather statistics in order to enhance the performance of the website: Crazy Egg, Google Analytics, Hotjar, New Relic, Pardot, and Heap.
   
• Advertising. We may use the following cookies to provide more relevant messaging and marketing communications to you: AdTheorent, Bing Ads, Criteo, DoubleClick, DoubleClick Ad Exchange-Buyer, DoubleClick Floodlight, Google AdWords Conversion, LinkedIn Marketing Solutions, Marchex, Mongoose Metrics, Quantcast, Yahoo DOT tag, and DemandBase.
   
• Social Media. We may use the following cookies to facilitate the sharing or saving of content: AddToAny and Facebook Connect.

6. Controller

For more information on the United Rentals entities that process your personal information, please see below.

• United Rentals, Inc.
• United Rentals North America, Inc.
• United Rentals GmbH
• United Rentals BV
• United Rentals SAS
• United Rentals UK Limited
• United Rentals of Canada, Inc.
• United Rentals International BV
• United Rentals Belgium BV
• United Rentals Australian Pty Ltd
• United Rentals New Zealand